The anthropomorphic cartoon sponge has been a successful collaboration partner for beauty brands, with HipDot also launching a SpongeBob collection in the past. SpongeBob has also been the source for many viral sounds on TikTok. When the makeup sponge campaign began, the #SpongeBob hashtag had around 3 billion views - it is now up to 4.7 billion. SpongeBob’s popularity on TikTok was also a main driver. The sponges sold out instantly at launch and garnered a waitlist of 65,000 people. The hashtag #JunoXSpongeBob received 2 million views, and received a boost from popular TikTokers including cosplay influencers Taya Miller and Annie Thomas, and beauty influencer Natasha Caudill. Sold at Gen Z-friendly locales including Target, Urban Outfitters, Beautylish and Amazon, the brand became especially popular from the rise of its SpongeBob Squarepants makeup sponge collaboration on August 10 that went viral on TikTok. “We realized that what’s coming next is basically people undoing all the damage that they’ve been doing to their skin, and they’re going to be taking better care of their skin.” “Last year, we were trying to forecast what was going to happen next in terms of beauty and we know that a lot of people have been using makeup forever now,” said Juno & Co. Skin-care expansions have been especially helpful to brands during the pandemic, as the category has taken less of a hit than color cosmetics since the shutdowns began. The brand joins other color cosmetics labels making the leap into skin-care recently, including Fenty Beauty and Kylie Cosmetics.
“Sixty percent of them wanted us to launch a clean skin-care line that was accessible.” The price point will be under $20 for each jar. “In January this year, we sent out a survey asking our customers what they wanted us to launch next,” said Kyle Jiang, the co-founder of Juno & Co. The brand was inspired to start a skin-care line by the success of its Moonshine Miracle Cream, which sold 200,000 units since its launch in September 2019.
With a ban on TikTok looming as the platform’s deal with Oracle is still in the works, Juno & Co.’s growth shows how important TikTok has become for brands reaching a Gen-Z demographic. has seen 300% year-over-year growth this year, driven in large part through TikTok marketing as well as a wildly popular makeup sponge collaboration with SpongeBob in August. is launching a new skin-care brand called JunoSkin via DTC on October 8 products include a cleansing balm, a mask and a cleansing mask featuring natural ingredients like kale, cannabis sativa and Japanese barley.
Juno co cleansing balm skin#
For Gen-Z startup Juno & Co., SpongeB ob and TikTok have paved the way for its expansion into skin care.
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